FREE TRAFFIC vs PAID TRAFFIC
Traffic is the main problem that every online business owner suffers from and it’s mostly generated through social media or search engine optimization. That is generating organic traffic through optimizing your blog, content, or website for search engines. This way, your content can have a good standing on search engine results pages hence have traffic from the search engine directed to your site.
Lately, many novice marketers are asking about the type of traffic they should use, and about the most efficient traffic type to generate leads.
1.Free Traffic pros:
.No Fees: The best part about getting free traffic is the fact that there are no fees involved. Having to buy all of your traffic could soon cause your online business to fail.
.It’s time-consuming but not stressful, you just need a good strategy for building connections.
.Higher Page Rank: When generating traffic, you are basically building backlinks. Whether you are in the forums, writing articles for article directories, or using social media, you are building backlinks. The more backlinks you have, the higher your site will rank in the search engines.
2.the cons of free traffic:
.The process is very slow, so it might take months or even years for your website to take off.
.Google updates and algorithm changes might destroy your entire SEO progress.
.Hard to scale/control: As the control of free traffic sources is usually in the hand of other companies (Google, Facebook) it is hard to control and scale the traffic.
3.the pros of paid traffic:
.Analytics: It’s easier to measure returns when creating a paid campaign. That’s because the tools offered when paying for a campaign are usually better than the ones offered to measure organic traffic.
.Fast results: Content marketing or unpaid social media marketing may take some time, and some businesses can’t afford to wait for that kind of marketing strategy to pay off.
4.the cons of paid traffic:
.Each click costs: Every time someone clicks your advertisement, it will cost. You need to make sure customers are converting once they click on your ads, or else it will be money wasted.
.You often have to wait for payouts to run more traffic
Which Is Better?
People have, and will continue to make a lot of money using both methods. There is really no good reason not to use both sources and get the best of both worlds though.
You also have to consider what your resources are. Paid traffic, in my opinion, is not the best for beginners to start with. It is also not a good idea if you have no extra cash to spend, are down to your last $100, or have a huge amount of debt you are trying to pay off.
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