Sales Funnel Guide For Beginners
We noticed recently that the Internet is saturated with people trying to sell different products and grow their companies, but the truth is that only a small percentage of them achieve these goals and earn money, and the reason others are struggling is because of the funnel that they use. Creating a funnel is not as easy as many people think, it requires a deep understanding of each stage of the process, and having a clear idea about the audience you are targeting.
So in this article, we’ll explain what a sales funnel is, how it works, why it’s so important to your business, and how to create high converting one (Free Training in the end).
Sales Funnels defined
The sales funnel is a set of stages that aim to convert a simple visitor into a happy customer. it’s considered one of the core concepts in the digital marketing industry, and it’s appeared in 1980 when E. St. Elmo Lewis developed a purchase funnel in order to improve sales.
HOW SALES FUNNEL WORKS
to create a successful sales funnel, there are 4 stages that you need to follow:
Awareness:
At this point, the potential customer knows you exist, discovers your content, begins to become familiar with your brand, and realizes there is a problem that needs to be solved. This is when he visits your website for the first time, which he finds in a google ad, google search, or another traffic source.
Interest:
At this point, the potential client begins to engage more with your content, and show interest in your ideas, and the solutions that you suggest, by downloading your free eBook or registering for your free training (webinar). The main objective of this stage is to nurture leads and prepare them for decision making.
Decision:
In this stage, the prospect makes a final decision whether or not to buy the product. This is the perfect moment to present your best offers to the customer (free shipping, discount code …) to encourage him to purchase.
Sales:
This is the final stage in the marketing funnel, where the prospect has purchase the product and becomes a customer. the positive experience that the buyer went through can lead to referrals that fuel the top of the funnel.
The importance of sales funnel
There are many reasons for creating a sales funnel for your business. Firstly, it allows you to communicate with your customers every day thanks to the emails you have collected on the opt-in page. Second, it helps you increase sales by warming up the potential customer at every stage of the process. Third, it allows you to build trust through the valuable content you provide to your audience. Finally, the most important reason is to increase the lifetime value of customers, allowing you to sell again and again.
How to create a successful sales funnel
After we’ve shown you what a sales funnel means, how it works, and why it’s so important, I’m sure you are wondering how to create a very good one that brings a lot of sales to your business.
The answer is simple. You have to follow these steps:
Being a content creator:
You must start distributing value, by creating content that helps people and solve their problems. For example, you can start a theme page on Instagram where you consistently share stories and posts related to a specific niche, and where you promote your product. Or, you can create a website where you blog and offer a service or sell products. The purpose of content creation is to make people aware of your existence, get an audience that likes what you offer, and finds it useful, in order to generate leads.
Create a landing page:
The reason to create a landing page is to offer your potential customers something free (a call-to-action), it could be an ebook, training, or anything that offers value. The purpose of this step is to filter the audience who engaged with your content, so as to gain only those interested in learning more about what you providing.
Create an opt-in page:
The purpose of this step is to collect emails so that you are in contact with your potential customer every day. Emails are what you get for giving something for free and are very important in warming up the prospects and prepare them for making a purchase decision.
Sales page:
It is the last step in this process. After the emails are collected, the potential customer will be redirected to a product page where you offer a free trial of your service or product. It’s time to convert leads into happy customers.
Disadvantages of a sales funnel:
Creating funnels is essential to improve any business and take it to a new level; Entrepreneurs see it as the basis for starting a successful online business. But the problem is that beginners find it difficult and not easy to learn, because it requires many skills (design, analysis …), especially when they see many courses on the Internet, which makes them confused about which one to buy. That’s why Russell Bronson (Clickfunnel CEO and New York Times Best-Selling Author) decided to offer FREE TRAINING, where he will share the secrets of building a high converting funnel and getting traffic to it.
If you are serious about setting up an online business, I recommend that you take advantage of this opportunity cause it will not be available forever.
